Motorway exit Firenze Impruneta 3.5. (No GPS in Florence) Motorway A 1 Milano – Napoli exit Firenze Impruneta, follow the signs for the centre until you reach Piazza di Porta Romana.
Go under the big door and after following Via Romana and continued to Via Maggio, turn left just before the bridge in Lungarno Guicciardini. Go straight on and turn right at the traffic lights, cross the Ponte Carraia bridge up to the next traffic lights and go straight on in Via del Moro. Take the second right onto Via della Sole and continue straight on passing the traffic lights to Piazza della Repubblica, turn left into Via Brunelleschi No. 1. The Be•ONE is next to the Hard Rock Cafe ZTL( Limited Traffic Zone) and pedestrian area.